Fold-out Flyer/Poster Design
We created this unique fold-out flyer/poster to promote the new 99U book, Manage Your Day-to-Day. The idea was to create a print piece that would give people a succinct overview of the book, while also giving them something with lasting value. Thus, the piece folds out to create an active experience of learning about the book; then, when it's fully unfolded, the piece works as a motivational quote poster that you can tack up over your desk.
CREATIVE DIRECTION: Matias Corea
DESIGN: Raewyn Brandon
EDITORIAL: Jocelyn K. Glei