Maximize Your Potential
A 99U Book
Can you step outside your comfort zone? Bounce back from failure? Build new skills? Tapping into your true potential is no idle endeavor. It demands creativity, dedication, and a whole lot of hustle.
With wisdom from 21 leading creative minds, 99U's Maximize Your Potential will show you how to generate new opportunities, cultivate your creative expertise, build valuable relationships, and take bold, new risks so that you can utilize your talents to the fullest.
Featuring contributions from: Joshua Foer, Ben Casnocha, Teresa Amabile, Scott Belsky, Tina Seelig, Jonathan Fields, Cal Newport, Tony Schwartz, Frans Johansson, and many more.
CREATIVE DIRECTION: Matias Corea
COVER & BOOK DESIGN: Raewyn Brandon
EDITORIAL: Jocelyn K. Glei